Saturday, December 28, 2013

Child dose and Winter concept for Desloratadine advert

Generic: Desloratadine
Brand: Destin (Bangladesh)
Key msg: Safe treatment option, for allergic condition.

Allergic rhinitis is an IgE-Medicated inflammation of the mucous membrane of the nose occurring due to exposure to an inhaled allergen like pollen dust, moulds, fungi and animal dander. It is characterized by the typical symptoms of sneezing, rhinorrhea, nasal obstruction and itching of the nose. It is conventionally classified into seasonal, perennial and occupational.

In Bangladesh 20% of school going children suffer from allergic rhinitis. 
Most cases are caused by pollen allergy, having a seasonal occurrence. In striking contrast to nasal polyposis, which is a disease of middle aged people, allergic rhinitis occurs with its highest prevalence in children and young people and the clinical significance of the diseases decreases with age.








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